We called it “The Silver Pig.”
What was the most
obvious sign of living the American Dream? For immigrant boys from World
War II Europe, it was a Cadillac. You had one, you showed ‘em.
Maxy from Frankfurt
always wanted one. He came from a country where they make big fancy cars
with good reputations. But all they were... were, well, big fancy
cars with good reputations. Here in America, you want to show you’d “made
it,” you drove a Caddy.
By the time he got to
the point of owning one, they’d come a long way down. So what? It was a Cadillac.
And it was all his. Bought for cash. No car loan; no monthly payments.
On his first drive from
Florida to Long Island, he pulled into the driveway and called the fire department.
The fire was under the hood. The re-call letters had gone out too late for the
trip. They put out the fire and got the car to a local dealer for warranty
repairs.
The thing rode like a
living room couch on wheels. And the paint peeled. More than once. The V8 engine was smooth and powerful.
But it threw a piston at 80-thousand miles making it useless.
It had a loud and
melodious horn. But when the temperature dropped into the low 20s, it would
blow continuously on its own, usually in the wee small hours of the morning and
awaken neighbors who became wee small enraged. If the door lock wasn’t frozen
shut, you had to go into the driver’s position and fist pound the horn button
to shut it up. If you couldn’t get in… well. It wouldn’t be that cold forever.
Cadillac has been in
deep trouble for years. Its customers are old. Its cars are, um, less than the
Cadillac of Cadillacs. Its manufacturer has pulled bone-headed stunts for
decades. Maxy’s was a 1978 model. It
outlived him, but not by much.
Among those bone-headed
moves? Slapping its nameplate on what was essentially a Chevy when compact cars
were new. Making a whole line of sedans when no one was buying
sedans. Customers, such as there are of
them, are still awaiting an up-to-date SUV. It’s coming, says GM. So is
Christmas. Christmas will arrive
first.
The most bone-headed
stunt of all was moving its headquarters from Michigan to lower Manhattan. The
office. The design studio. But not the factory. Why? Well, they wanted to
be in SoHo where “the action is,” where cool young people gather to work and
play.” Maybe some of that “cool” would rub off. It didn’t.
They made a big splash
about the move. Then they returned -- quietly -- to Detroit with their
tailfins between their legs.
Now, comes new
leadership. New models. New high tech things. So, what else is
new? Well, the new division president,
Steve Carlisle, had been running GM Canada. He says “We’ve stopped trying
to out-German the Germans,” meaning he realizes the Escalade is no Benz.
(Actually, today’s Benz is no Benz either. But that’s another story.)
At least you can
pronounce his name. His predecessor was Johann DeNysschen. Try
saying that three times in a row. In
fact, try saying that at all.
The basic issue in carmaking
is getting the tin off the lot. The newer ones still have that
couch-on-wheels ride. And the soon-to-be
standard Almost Self Driving system works like a charm. Really. And this machinery hasn’t killed anyone. Yet.
The current models are
flashy, though they don’t score as well as most of their foreign competitors in
predicted reliability.
But president Carlisle
should take a listen to one of the last Actual Car Guys of the late 20th
Century, Lee Iacocca who created the Ford Mustang and then saved Chrysler for a
time.
Iacocca said you can’t
be successful if you’re shipping crap.
I’m Wes Richards. My
opinions are my own but you’re welcome to them. ®
Comments? Send ‘em
here: wesrichards@gmail.com
© WJR 2019