Once upon a time, when you leased radio spectrum space from the American people, you had, in return, to serve the community where that spectrum segment was situated. Such a place is known in the trade as a “city of license.”
If you made a station in, say,
In the 21st Century, this, apparently is no longer true. With “station clusters” (which means the big guys gobble up the little guys,) and relaxed ownership rules, everyone can be everywhere.
Which is how we get to Creeping Jersification.
An awful lot of the radio stations in
The other day, a morning program host announced he was making a personal appearance in
Buried in the middle of a recent internet post about another station, was a note from a historian who said he and his group considered that station, located on
He’s right. It is.
Many big transmitters are located in NJ’s welcoming swampland, where land is cheaper and more plentiful than it is in the five boroughs. They’re there for technical and business reasons. But the piece of paper that allows them to operate, the licenses, remain based in
These two stations are just examples. There are many more.
It’s fine to serve the people of
After all, they have cities like
They have places like North Shady Grove where people are so rich, their feet never touch the ground. Saves money on shoes. But it makes for rocky walking.
The attitude of the people broadcasting on those stations, by the design, says “we’re not REALLY in
The northern and eastern suburbs of the city are all but ignored. Except by one station that gives
Note to them: the people in the
There’s no argument with serving the entire metro area.
But there IS argument with serving every place in it except the city of license.
Does nothing happen in town anymore?
You wouldn’t think so if you were listening.
How about these guys concentrate a bit on programming for
I'm Wes Richards. My opinions are my own, but you're welcome to them.™