4533 Lifetime (From
the Least Worst Wessays Collection. Edited and slightly expanded from the
original of 2007.)
This frying pan did not come with a lifetime guarantee. It didn’t
need to. It already had outlived several owners. And it will outlive you
unless you drop it on concrete. And
maybe even then.
Do you check the spam
folder in your email? I do. Mostly, just the titles and then I dump the
stuff.
But one sure got my
attention the other day. The subject line said “Your free lifetime
membership is about to expire.”
Let me say that
again: Your free lifetime membership is about to expire.
Do they know something
that I don’t know?
They don’t give an
actual date. So maybe this is just one of those “the world will end at
the expiration of the Mayan Calendar” things. Or a prediction from a
radio or TV evangelist.
But I have to tell you,
it was scary.
I don’t remember
ever signing up for a free lifetime membership in anything, nor do I have any
record of having done so. But who knows what I’ve done in a drunken stupor?
More to the point… is
this a death threat? If so, it doesn’t much matter. People in my line of work get those all the
time. Usually, they’re written in crayon or extra-wide magic marker. And on napkins. And with no return address on the envelope.
But it sure does give
one pause.
So if you don’t hear me
for a few days… in lieu of flowers, send a contribution to your favorite can
shaker in front of the big box store.
Which brings us to
another question about the word “lifetime.” Which lifetime are they
talking about when they offer a lifetime guarantee… not that anyone does much
of that these days.
Do they mean YOUR
lifetime or the lifetime of the product?
If the product, what is
its life expectancy.
I have a 101-year old
guitar whose maker offered a lifetime guarantee. Did it expire at the end
of his life which was something like 50 years ago? Does it expire at the
same time as my lifetime membership? If the thing is a century old and still
works fine, what is ITS lifetime?
I’m confused.
I’m also Wes
Richards. My opinions are my own but you’re welcome to them. ®
Our take on Don Imus
will be posted on Friday. It ain’t gonna be pretty.
Please address comments
to wesrichards@gmail.com
© WJR 2020