Friday, July 23, 2021

MINI 028 The Glasses are Half Full

Need glasses?  Tired of the racketeers of optical stores?  Try this.



1.   The big cost is not the lenses, it’s the frame. Frames are waaay cheaper on line.  There are a gazillion vendors.  Order them empty or with non-prescription sunglasses.

2.   Take the frame and your prescription to the brick and mortar highwayman of your choice.

3.   Buy the lenses there and leave your frame. They’ll trace the openings and sell you the lenses. 

4.   Remember, the coatings cost more than the glass or plastic you’ll look through.

5.   You’ll pay less than usual, and you’ll look beautiful.

6.   Take the money you save and start a GoFundMe Legal defense fund to which I have access if necessary when the racketeers and thieves take me to court for calling them names.

7.   If you’re of a scientific bent, you can be the second to test the system.  I’m collecting results.

 

Some little-known facts about eyeglass frames:

 

--An Italian company called Luxottica makes about 80% of the frames regardless of where you buy them and what Big Name is attached to them.

 

--While the company has offices in Italy, most of the frames are made in China. (Big surprise, right?)

 

--Luxottica also owns a lot of big-name lens stores…

LensCrafters, Pearle Vision, Sears Optical (?), Target Optical, Sunglasses Hut, and the Eyemed vision insurance company.

 

We understand that oligopolies develop.  Most of the time we know about them only when they get into trouble. This one isn’t.

 

I’m wesrichards@gmail.com

My opinions are my own but you’re welcome to them. ®

© WR 2021

  

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