218 Back on the Air
Small is beautiful. There are things you can do on the air in Moote Pointe that you can’t do in
One thousand watts of AM radio. Sixty one watts after sunset, at which time you cannot here the signal in the studio, about ten miles from the transmitter. They pull a 1.8 in the ratings, compared with something like 5 for their FM and 13 for the market leader.
Not a lot of risk of being listened to.
It’s okay. We had that in
It’s in a little house on what passes for a busy street in these parts. It’s cold. It’s got a great view – mostly of a couple of similar houses across the road. It has a secret parking lot. That is, you have to be
But there’s plenty to be said for playing radio on these teapots. If you ignore the computerized, transistorized, disc-driven stuff, you could be back in 1958.
And there’s no safety net. No digital delay, no music if the calls don’t come in (and they don’t,) and no Associated Press wire.
At NBC, we had AP, UPI, Reuters, AFP “Daffy” from
There’s a huge clock. An “atomic” clock. It’s not only wrong, it’s never wrong by the same number of seconds. There is a computer clock, too. It’s also too far from the mic to see.
So at ten seconds to the hour, the station identification plays, not matter what else is going on, and then comes Fox News.
The only advantage of that is you can say it’s “…time for the liberal media…” just before the foxcast comes on, also bigfooting everything else.
This may be the only talk station in the country that plays both Rush Limbaugh and Alan Colmes. Of course, Colmes (an old friend,) is on during the 61 watt time of day and Rush is on in “prime time.” But ya gotta pay the rent, right?
And you gotta hand it to people who own this thing. They want to do local talk. That doesn’t happen a lot these days.
I'm Wes Richards, my opinions are my own, but you're welcome to them.
(c) 2007 WJR