Monday, October 25, 2021

4773 Mass Media of the Future

 You’re looking at the great leap backward in mass media, the leaflet or the pamphlet.

We all know that newspapers are blowing away with the wind.  Magazine racks are empty. News Radio and over the air television are digging their own graves.  Facebook and Twitter and their kin are infected with antibiotic-resistant bacteria and the internet and podcasts are morbidly obese.

 

What’s left? Pamphlets.  Write and photograph the news and put it into small portable pieces of paper segregated by subject. The Daily Crime Watch. The Daily Money Watch. The Daily Political Roundup. The Daily Affliction Summary.  For entertainment, sports and gossip, small media won’t do.  But there are or will be many a printing press for sale cheap so you can produce something large enough.

 

Pamphlets.  Low cost to manufacture, low cost to buy.  No more Cable subscriptions where you never watch 90% of the offerings or full size newspapers where you read two stories and then run for CNN to see what happened at the end of the chase or the raid of a bookie joint.

Freedom of choice. How American is that? Of course, it doesn’t always work.  There are about 6,000 publicly traded companies.  Who knows what to choose?

 

Each major automaker makes a dozen or so models with umpteen variations of each. Who knows what to choose?

 

There are 4,000 brands of toothpaste and deodorant, and soap and body wash and laundry detergent with 75 versions of each. That’s 300-thousand products. Who knows which to choose?

 

At least as many variations of wines, beers, liquors, coffees, sodas, fruit drinks, protein bars, cereals, canned beans, tires, TV sets, computers, pens, pencils, notebooks, fishing gear, guns, Barbie Dolls, cell phones, guitar strings, silverware, dishes, political candidates and more. Who knows which to choose?

 

Too many variations of too many things lead to confusion and it’s a wonder anyone buys, sells, rents, leases or otherwise causes the movement of anything from where it is to where it isn’t.

 

Same with news.  So simplifying makes life easier. Probably also less expensive. 

 

Now, I’m going to stop and get ready to run out and buy the latest edition of the Weekly Kidnapped/Murdered White Girl Gazette.  And maybe I’ll pick up a copy of The Daily Scam Digest. 

 

I’m Wes Richards. My opinions are my own but you’re welcome to them. ®

Any Questions? wesrichards@gmail.com

Reminder: Wessays is available three times a week, runs around 400 or 500 words, has no ads, doesn’t need recycling, may contaminate your mind but not the air, water or landfill, and is priced to sell.

© WR 2021

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