149 The Martians Have Landed
This is unfair to Martians. To smear them with what you’re about to hear, that’s really libelous. But they won’t sue.
This is about a guy named Rod Brady, who had some kind of terminal degree where you thought you should call him “doctor,” and he could smile and say “just call me Rod.”
At the time, Rod was the head of Bonneville Broadcasting, which is owned by the Mormon Church and run from
Rod was new on the job, and he went around the country to all their radio and television stations and had staff meetings. We never had staff meetings before that. Now, we had staff meetings, seminars, all kinds of great wasters. Apparently, out there in the boonies, they have time for all that.
Rod gets up at the meeting and he says “I walked here from my hotel and saw maybe 200 or 300 business on the way, and thought ‘those are 200 or 300 businesses which probably don’t advertise with us. We should get their business.’”
Dr. Rod? He taught us a thing or two, having had the experience of visiting
All this happened in the mid 1980s. By the late-1980s, Rod and the
They didn’t get
So if all this happened decades ago, why tell the story now?
Because it’s happening again.
K-Mart/Sears, Wal-Mart and Kohl’s have opened “design offices” in
All three weren’t accustomed to and couldn’t believe that the Big Guys of Seventh Avenue wouldn’t come out to the sticks to do business with them. They couldn’t believe it for so long that went it continued not to happen they figured (they always do this) “who needs ‘em. They were astonished that the top guys not only didn’t want to go to
Half the manufacturers who do business with Wal-Mart are in effect captive subsidiaries. It was simply stunning that someone – anyone – said “no,” and survived.
So Wal has a suite of offices. Two floors. Walk through Wal’s and see if you think they get it. Ditto the other guys.
When those leases are up, they’ll renew them once to save face. But somewhere in the middle of the renewal term, they’ll sublet the space and get out. And no one will notice.
I'm Wes Richards, my opinions are my own, but you're welcome to them.
(c) 2006 WJR