Friday, August 09, 2019

2114 The McDonald's Revolt





People are refusing in increasing numbers to touch the touchscreens at McDonald’s.  Why?  Because when you touch them, you’re also touching the fingers of everyone who touched them before you and you never know where unwashed hands have been.

The screens where you place your order are confusing.  And they don’t work any faster than your old 2003 Gateway computer, the one that came in a box decorated like the hide of a Holstein cow and moved slower than Elsie when she found a fresh pile of grass.

This little rebellion started with the “I-don’t-wanna-do-it” league that characteristically didn’t wanna do it.  But since health departments across the land started testing the screens for … um … germy residue, the league’s membership has grown faster than a petrie dish full of nasties.

This has resulted in three market-based solutions.

1.    Some people just don’t eat there anymore.
2.    Many people buy their food on the already-crowded drive up windows, then carry it inside and sit at a table. 
3.    Many other people crowed the lone traditional register that is left standing after the company installs the touch screens.
There are other possible solutions.
1.    Use exam gloves to touch the touch screen.  (Doesn’t always work.)
2.    Use your own germicidal spray before touching. (Probably upsets management. If that stuff leaks into the computer works it probably causes Game Over Syndrome.
3.    Use one of those rubber tipped pens from your smartphone. (This works, but not well and you have to douse the tip in a bottle of Purell and wipe it down after use. This deteriorates the rubber and the effectiveness of the pens.)

The screens are huge. But you have to know McD’s corporate lingo if you use one.  Example: they offer what they laughingly call hashbrown potatoes with breakfast.  If there’s such thing as a reconstituted potato, this fits the profile.  But where do they hide the option?

There’s no “search” function, so you have to know where to find it on the menu.  There is no “how-to” YouTube video that shows you how to find it. One would be helpful.

All of America knows what’s in a Big Mac: Two all beef patties, special sauce, lettuce cheese, pickles, onions on a sesame seed bun.  They did a good job of engraving that on our brains.  But suppose you want your Wilt-Burger without, say, onions? Is there a way to order that using the screen? Maybe.  But it’s lost among the sub-menus.

And so may be the product on which their whole business rests: the plain, unvarnished, undecorated, lowly hamburger.

SHRAPNEL:
--Convicted boy bopper Jerry Sandusky is to be re-sentenced next month, say the courts.  Apparently, 30 to 60 years is not enough. Sandusky, 75, is unlikely to live beyond the minimum anyway… so why bother?

--NRA puppeteer Wayne LaPierre must be getting rusty.  Both trump and Moscow Mitch evidently are thinking of increasing the strength of the whisper-touch registration laws.  Wayne, babes, y’ better take advantage of that marionette string sale at Amazon and get to replacing the frayed ones before these madmen actually DO something dangerous, like strengthening the gun laws.

I’m Wes Richards. My opinions are my own but you’re welcome to them. ®
Comments: Send ‘em here: wesrichards@gmail.com
© WJR 2019

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